Chinese cuisine going global

Delibowl (Singapore)

Delibowl is the largest Chinese food brand in Singapore, and the stores under the brand are expanding to regions such as India, the Middle East, and Europe.

More and more people from more countries and regions worldwide are becoming passionate about Chinese cuisine. BOTINKIT Technology is assisting Delibowl in going global.

“Exporting equipment is much more convenient than exporting pre-made dishes. Now we don’t have to worry about hiring chefs, and many local Chinese praise our dishes for authentic tastes. I believe BOTINKIT technology can help more brands spread Chinese cuisine globally.”

-- Delibowl Middle East Regional Representative

CHALLENGES

01

Recruitment of Chinese Chefs

It is hard to find chefs skilled in authentic Chinese cuisine on lands outside China. On the other hand, the salary level of chefs in China is increasing, making working overseas less attractive than before unless there are multiple pay and bonuses. Still, such an approach will significantly increase the costs for enterprises.

02

Flavor

The chef gap has directly affected the dish flavor. Even though pre-made dishes and seasoning packets can make up to the quality, thresholds and restrictions such as tariffs and import/export food regulations exist. Meanwhile, pre-made dishes have a slow update cycle, leading to a single SKU in restaurants as well as decreased consumption passion and customer stickiness.

SOLUTIONS

Any local cook can make authentic Chinese cuisine

BOTINKIT robot is as convenient as smart phones. After simple training, cleaners can operate the machine properly and therefore free the brand from the work of hiring Chinese chefs. Moreover, BOTINKIT robot has integrated various Chinese cooking details into the software, including time, temperature change, stir-fry angle, seasoning proportion, chopping standards, and preparation requirements. With such help, authentic Chinese flavor can be served without Chinese culinary skills.

Choose Chinese dishes that better suit local tastes

You can select and update the dishes you want from the cloud recipe at anytime in your business. You only need to prepare the necessary ingredients for the dish, and the smart backstage will deliver the customer’s preference so that restaurants can update recipes timely. You can customize the seasoning proportion for each dish to localize and improve Chinese cuisine characteristics.