Fast food chains

“Mr. Rice” is a subsidiary of “CSC,” a  listed company and a leading Chinese fast food chain brand. With more than 600 restaurants nationwide, Mr. Rice has impressed customers with its fresh stir-fry and self-service business model.

Since 2022, Mr. Rice has been planning to open 400-500 outlets in China, with a core brand strategy of expanding its restaurant network.

As the market still feels the impact of the epidemic, opening new restaurants rapidly is extremely difficult.

In 2021, Haidilao first expanded its business territory to the fast food sector and established an automated fast food chain brand “Five Grains & Three Meals”.

Standardization is always the central service concept for Haidilao. BOTINKIT Technology helps Haidilao improve a standardization model for its new business sector.

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