Fast Food Chain
“Mr. Rice” is a subsidiary of “CSC,” a listed company and a leading Chinese fast food chain brand. With more than 600 restaurants nationwide, Mr. Rice has impressed customers with its fresh stir-fry and self-service business model.
Since 2022, Mr. Rice has been planning to open 400-500 outlets in China, with a core brand strategy of expanding its restaurant network.
As the market still feels the impact of the epidemic, opening new restaurants rapidly is extremely difficult.