Fast Food Chain

Mr. Rice

“Mr. Rice” is a subsidiary of “CSC,” a listed company and a leading Chinese fast food chain brand. With more than 600 restaurants nationwide, Mr. Rice has impressed customers with its fresh stir-fry and self-service business model.

Since 2022, Mr. Rice has been planning to open 400-500 outlets in China, with a core brand strategy of expanding its restaurant network.

As the market still feels the impact of the epidemic, opening new restaurants rapidly is extremely difficult.

CHALLENGES

01

Over-reliance on chefs obstructs quick start of new restaurants

Based on Mr. Rice SKU models, each store needs to hire at least 4-5 professional chefs. However, a good chef, with a high labor cost over of 8,000 RMB/month or even over 10,000 RMB/month, is not a cost-effective choice. In addition, ordinary cooks lack quality assurance and work ethics. For example, there were many unexpected resignation during the COVID-19 pandemic.

The long hours and high costs of staff recruitment and management are commonly seen in many chain restaurant brands, which obstructs their quick expansion.

02

How can “massive customer flow” be served by “small kitchens”?

With the advantages of small space and low rent, community-type restaurants can
help Mr. Rice strengthen its restaurant network and increase customer penetration.

However, in the past, only large kitchens can carry the demand for large customer flow. Now the small space of community-type restaurants makes the planning and design of the back kitchen extremely challenging.

SOLUTIONS

All staff, from servers to cleaners, can make dishes with BOTINKIT robots.

BOTINKIT's after-sales team provides personal training to ensure everyone in the restaurants can use BOTINKIT robot meals independently. Even without hiring professional chefs, stable operation and minimal costs are assured. After introducing BOTINKIT robots, Mr. Rice can streamline the staffing and thus cut down recruitment costs and time, which greatly accelerates the brand expansion.

Smaller kitchen, higher efficiency.

The “smart shelf x smart box” model utilizes vertical space to arrange and store all the prepared ingredients. As the weighing process is eliminated, the dish can be served by feeding ingredients into the BOTINKIT robot as prompted, which doubles the efficiency of service. Meanwhile, BOTINKIT robot only occupies 1 m2, which greatly saves the back kitchen space.